Policy
Refunds and cancellations
Last updated 15 August 2026
A written plan cannot be returned once you have read it, so the honest place to draw the line is before we start writing. Here is exactly where each of those points falls.
Before we start work
Full refund, no questions. Email us any time between paying and the moment we begin research, and you get everything back. We tell you when research is about to start, so this window is never a surprise.
After we start, before delivery
50% refund. Once we have begun researching your project the time is genuinely spent, but you are not receiving the finished plan, so we split the difference rather than keep the lot.
After the plan is delivered
No refund. You have the document and its contents cannot be un-read. This is normal for written work, and it is why we put real detail on the what a plan contains page and reply with the scope in writing before you pay anything. If you are unsure whether a plan is what you need, ask us before paying and we will tell you honestly.
When we refund you without being asked
- We miss the deadline without warning you. Full refund, and you keep the plan. If we know in advance we are going to be late, we offer you a new date or a full refund before the deadline passes, and it is your choice.
- We decide we cannot help you. Sometimes a project turns out to be outside what we can usefully advise on. If we work that out after taking payment, we refund in full and tell you why.
- We got something materially wrong. If a plan contains a factual error that undermines its recommendations, tell us. We correct it at no charge, and if the correction does not fix the problem for you, we refund in full.
The included call
Where a tier includes a 30-minute call, it is part of the package price rather than a separate purchase. An unused call expires 2 weeks after delivery and is not separately refundable.
Revisions and questions
Refunds are for when something went wrong, not for ordinary follow-up. We answer questions about a delivered plan by email for 14 days at no charge, and we will correct anything in it that turns out to be inaccurate. Work beyond that is quoted separately before it starts.
How to ask for one
Email hello@whataimissed.shop with the email address you ordered from and one line on what happened. We reply within one working day and send approved refunds by the same route you paid us, within 5 working days. Your bank may take a few days longer to show it.
If something has gone wrong, talk to us before raising a chargeback with your bank. It is faster, and we would always rather fix the problem than argue about it.